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2006-10-25
Pocket Media LLC "Info To Go " Expands Nationwide

30 Jul 2004

Pocket Media LLC "Info To Go " Expands Nationwide into Pilot TravelCentersPocket Media LLC "Info To Go " Expands Nationwide into PilotTravel Centers"All ads all the time" is the jist of themini-brochure program that Pocket-Media, LLC has launched in theUSA's top travel centers. Our "Info To Go" media centers distributein high traffic locations that provide travelers much neededinformation to a hard to target market. Pocket- Media LLCspecializes in pocket sized media that is lasting, concise, andreferenced time and time again. If it fits in your pocket we printit. That's our real value to our customers!Ponte Vedra Beach, FLJuly 30, 2004 -- Pocket-Media LLC has expanded once again, byadding 257 pilot travel locations to their already successful PetroStopping Center advertising program. The success of Pocket-Mediasminiature brochure program has been their lasting media thattravels the roads, which reaches over 130 million truckers andtravelers each year providing the retention and recall advertisersseek. After a 2003 rollout in the industry leading Petro StoppingCenters, Pocket-Media has achieved an impressive renewal rate of92% among its advertisers, many of whom desire to target thedifficult to reach truck and traveler demographic. Advertisersinclude an array of trucking and travel related clients that targetdriver recruitment, driver related products, travel and touristattractions, including restaurants and casinos. Pocket-Mediastargeted media is simple, concise and portable, attractingadvertisers that want to cut through the clutter of newspapers andmagazines while improving the retention and recall necessary to besuccessful in todays competitive advertising market. As managingpartner Jann Parker notes, we sell Pocket Media as part of abalanced and complete advertising program. Our customers tell usthat Pocket Media is the only element that their targeted customerscan take with them and keep indefinitely. As the featuredadvertiser inside the Petro and Pilot Travel Plazas locations,Pocket-Medias high visibility locations offer a unique opportunityfor savvy advertisers to reach a large yet to date untappedconsumer market. The goal is to drive the consumer to an 800number, web site, provide a map with directions, complete a loyaltyprogram or provide incentives such as coupons and free gifts. AsParker notes, You might say we are the anti Tivo. All ads, all thetime. We find that consumers still want to learn about new productsand opportunities, but they want it on their terms. They pick upthe cards they are interested in and save them for use later. Thisis what is unique about Pocket-Media. Unlike larger formatbrochures the Pocket-Media mini brochures easily fit into anypocket or wallet. In addition Pocket-Media is a complete programthat includes design, manufacture and monthly distribution. Itoffers the flexibility of national, regional and local or zoneadvertising which allows the advertiser to concentrate their addollars where they will have the greatest impact. It also allowsthe advertiser to tailor a national program to regional taste. Formore information call us at 800-960-1959 or you can reach us on theweb at pocketmediallc.com







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